ARTIST Q&A: Mark Adams, Unit7

Unit7 is, a reinterpretation of dance music where futurism and nostalgia are no longer distinct. Their WRHSmusic imprint represents the thing they love most — music made for warehouses big and small that unite people with a groove and a shared imperative to dance together. Having played around the world under a previous alias, reactions have always played a front seat role in their musical output, which is what has lead to this reinterpretation. Unit7 is a pledge of allegiance to this simple mantra: Long live the beat, the good times and the dancefloor. Yung Club is totally psyched to have Mark create our SPACED OUT playlist for YUNG CLUB yoga at Selfridges My 25 - June 10, 2016.

What first attracted you to being a DJ?
Girls.

What do you look for in a perfect club song?
Something that has incredible flow and puts you in a completely hypnotic state. I’m not looking for anything that’s fun. In fact, the less fun — the better, to be honest. I don’t see electronic music as a musical thing, it’s more of a sonic only experience.

Why do you think music helps motivate movement?
Music absolutely controls people in a way that nothing else can. The dark side of me loves looking out, when I’m DJ-ing and seeing that I’ve got people in the palm of my hand, and then I like to abuse that privilege by turning their heads inside out. Music is the only thing that truly takes you out of your thinking mind and into a different type of flow that is about being or thinking.

How would you describe your style?
I would describe my style as insidious and with a high degree of malice. The way I see the opportunity of a group of people in front of me is to fuck them up. I take to the decks with the same mentality that someone would enter a cage to fight another person. In my view, it’s a battle of willpower and it’s my plan to totally dominate and take over the minds of everyone that’s in front of me and then use that power to heal them in some way after they’ve been through a lot of darkness.

What’s been the biggest influence on your style overall or recently and why?
I would never forget hearing Radiohead’s Kid A for the first time on the Radio 1 Breezeblock show with Mary Anne Hobbs and Thom York has described that Radiohead had been listening to a lot of Warp records. Once, this was my bridge from strumming a guitar to realising that electronic music could be extremely serious and took a very different mentality to get your head around, but was actually more transcendent than anything that I’ve ever experienced. That was, pretty much, the biggest “wow” moment of my life. The next one came a year later, when I saw The Prodigy and almost bit my tongue in half in the mosh pit and realised that electronic music could be tougher and more militant than the rock I was listening to at the time. Then, as time went on, I dug back into it and realised that it was actually something deeply political about getting people of different races and sexual orientations together in an environment where everyone’s safe and it’s not about fights or pulling birds. I’ve become 50% obsessed with music and 50% obsessed with the culture of electronic and to be honest with you, that has ceaselessly continued up to this day.

What new track have you got on repeat now and why?
The new track that I have on repeat right now is The Djrum Remix of Ballade by Jono McCleery. It’s everything that’s right about bass-heavy techno music and it has a little avantgarde-indie element to it as well, which I absolutely love. I’ve said this a million times and most of my friends are sick of me saying it, but I honestly believe that every single year the music just gets better and better. In my day job, I spend my whole life talking about innovation and I truly believe that my love of innovation comes from my love of music that keeps moving forward all the time. I frankly think that it’s fucking tragic to look at the cover of Mojo Magazine or NME and see these people who consistently dig deeper and deeper into the troth of nostalgia, and at the same time, any music that I’ve ever loved, I would never turn my back on in later life. People who claim that some types of music are uncool are fucking knob-cheeses who don’t know enough about the etymology of music, to see the bigger picture and to realise that it’s all linked. I love techno and I could take anyone on in a conversation about it. I love brain-frazzling electronica and I could take anyone on in a conversation about it. But I also equally love garage, drum and bass, and I know everything there is to know about disco and late 90’s trance and enjoy taking people apart when they make a little face as I proudly admit that.